Digital marketing is a specialist area, it requires a huge amount of knowledge and it is often impractical to keep it in-house. Staying up to date with current trends and practices is highly complex if you’ve an internal team, whereas an SEO company are immersed in the industry, working with all kinds of businesses on a daily basis. If you are planning on outsourcing to a professional digital marketing agency, consider asking these key questions.
Can you explain your process?
Any successful SEO company (commonly referred to as บริษัท SEO in Thailand) which has been around for a long time will have a process or strategy that they use to help clients get what they want from their campaign. They should be able to explain how they set out their digital marketing plan and how they approach working with each individual client. The type of answer you receive will give you an insight into how they operate, they should come across as highly confident and well organised. Let them talk about their business, at certain intervals, you should ask questions that give you a more in-depth understanding of each area of their digital marketing, that includes:
- Content marketing
- Email marketing
- Lead generation
- Organic & local SEO
- Mobile SEO
Can I see some marketing campaign examples?
You should always ask an SEO company for a look at their portfolio, this will give a better insight into what they do and the quality of their work. Ask can you see other campaigns they’ve worked on similar to what you are interested in.
Who will be working on my campaign?
One of the benefits of using an SEO company is that they specialise in digital marketing techniques. You can trust they’ll have a team of experienced personnel on hand to plan, manage and implement key strategies designed to get your company where it wants to be in terms of exposure.
Instead of using an amateur to work in-house, you can lean on their experts and receive professional recommendations and services.
How will they communicate with your business?
You’ll want to stay in close communication with a digital marketing agency to ensure you know what is going on with your campaign. You should have a main contact who is in charge of your campaign, you don’t want to put through to various departments not really knowing who is in charge.
What results can you promise my company?
If you are promised all kinds of unrealistic results, look for another SEO company. If you are in a competitive market, it will take time to see results. There are way too many factors involved to be able to guarantee success in such a short period of time and no reputable company will offer false promises.
Finding a competent, successful SEO company can be difficult, but there are plenty of first-class companies out there who can completely change how your organisation does business. You must ask them as many questions as possible to fully understand their service and what they do. If you aren’t getting the online attention you crave, an SEO specialist can help.